Lighting a creative fire within your organization is easier said than done. Many companies recognize the need to innovate for survival but simply don’t know how to do it. This collection brings together the world’s leading business innovators to explain how they have transformed their companies and entire industries.
Customer-Driven Innovation
Changing A Culture To Create A New Market – John Abele, Boston Scientific
Successfully Marketing New Products – Sir Mark Weinberg, St. James’s Place Capital
Turning Your Customers Into Your R&D Force – John Abele, Boston Scientific
Focus On Customer-driven Innovations – Liam McGee, The Hartford Financial Services Group, Inc.
Look To Your Consumers For Innovation – William Johnson, H.J. Heinz Company
Figuring Out What Consumers Really Want – William Johnson, H.J. Heinz Company
Innovate By Anticipating Customer Needs – Ivan Seidenberg, Verizon
Question Your Customers To Establish What They Need – Charles Brewer, DHL
Anticipating Customers’ Needs – David Bell, The Interpublic Group
Great Innovation Meets A Need – David Bell, The Interpublic Group
Opportunities For Innovation Come From Knowing Your Client – George Fischer, CA, Inc.
Listen To The Changing Needs Of The Consumer – Paul Skinner, Shell Oil Products Company LLC
Make Customers Part Of Your Development Process – Todd Flemming, Infrasafe
Customers Give You Feedback Everyday – William Lamar, Jr., McDonald’s USA
The Best Innovations Are New Solutions To Existing Behaviors – Andrew Robertson, BBDO Worldwide
Ideas & Creativity
Let Ideas Breathe – Pete Waterman, PWL
Don't Let Success Stifle Fresh Thinking – Robert Herbold, Microsoft Corporation
Harnessing Chaos – Shelly Lazarus, Ogilvy & Mather Worldwide
Provide An Outlet For Innovative Ideas – Stuart Grief, Textron
Teach Managers How To Think, Not What To Think – Clayton Christensen, Harvard Business School
Identify New Opportunities By Shifting Your Perspective – Andrew Robertson, BBDO Worldwide
Reflection Leads To Innovation – Henry Bloch, H&R Block
Hunting For Innovation – Robert Malcolm, Diageo
Always Be On The Lookout For Big Ideas – Kay Koplovitz, USA Networks
The Night That Changed The Course Of Television History – Kay Koplovitz, USA Networks
Avoid Rigid Thinking – Jimmy Wales, Wikipedia, Wikia Foundation
Taking Risks
Risk And Innovation – Neil Holloway, Microsoft International
Encouraging Risk, Innovation And Change – Michael Dell, Dell, Inc.
Enabling Your Customers In Their Buying Process – Heather Loisel, SAP AG
Dare To Be Different – Anders Dahlvig, Ikea Services
Make It Comfortable To Take A Risk – Shelly Lazarus, Ogilvy & Mather Worldwide
Implementing Innovation In A Risk-averse Culture – Jim Garrity, Wachovia
Having The Courage To Break Away From The Pack – Professor Jeffrey Pfeffer, Graduate School of Business, Stanford University
Get Organized To Innovate
Developing A Culture Of Speed – K Vaman Kamath, ICICI Bank Limited
Constant Innovation – Lord Karan Bilimoria, Cobra Beer
Focus R&D Spend On The Big Prizes – Bryan Sanderson, Standard Chartered
Testing Before Implementing – Professor Robert Sutton, Stanford University
Don’t Let Bureaucracy Block Change – Laura Tyson, The Clinton Administration
Organizational Layers Can Dilute Creativity – Robert Herbold, Microsoft Corporation
Managing Innovation Internally – Matt Ferguson, CareerBuilder.com
Refresh Account Teams To Ensure Innovation – Paula Barbary Shannon, Lionbridge Technologies, Inc
Workers & Innovators – Phil Smith, Cisco Systems
Delegate Responsibility In Order To Move With Speed – Robert Herbold, Microsoft Corporation
Successfully Implementing New Technology – Clayton Christensen, Harvard Business School
Creativity And Routine Work Are Hard To Mix – Professor Robert Sutton, Stanford University
Disruption & Reinvention
Business Model Reinvention – Manoj Kohli, Bharti Airtel Limited
Creating A Common Language For A New Course of Action – Clayton Christensen, Harvard Business School
Business Model Innovation Beats Technical Innovation – Clayton Christensen, Harvard Business School
Institutionalizing The Process Of Reinvention – Dr. William K Fung, Li & Fung Group
Evolving Your Business Model – Dr. William K Fung, Li & Fung Group
See Disruption As An Opportunity – Manoj Kohli, Bharti Airtel Limited
Achieving Market Leadership Through Disruption – K Vaman Kamath, ICICI Bank Limited
Accessing New Markets Through Innovation – K Vaman Kamath, ICICI Bank Limited
Re-inventing An Organization – Maurice Levy, Publicis Groupe
The Counter-Intuitive Strategy – William Johnson, H.J. Heinz Company
